Affiliate Marketing
Based on data-driven, research based creative insights, our affiliate marketing strategy leads to a high ROI, helping the client’s business grow in a sustainable and incremental way.
Affiliate marketing is a well-known strategy to drive sales and create a substantial online income. Incredibly valuable to brands and affiliate marketers, the marketing tactic now is at the helm of many successful campaigns and plays an instrumental role in deriving desired results. Affiliate marketing is a marketing practice by which affiliate marketers can earn commission on every lead they generate for the products or services offered by another company.
Service provider: One who manufactures a product or provides a service.
Affiliate: The affiliate can be anyone, from an individual to a business. Their primary responsibility is to create content that generates interest for the service provider and customer.
Customers: Customers are the people who purchase the product or service provided by the service provider through the affiliate’s website.
Affiliate marketing today has transformed from traditional coupons, loyalty points, and paid blog content to now encompass new age social media influencers, business developers, and media partners. We work on streamlined workflows that make it easy to recruit, onboard and manage each partner on a single platform with common objective and deliverables. We have tools to access the performance metrics & actionable insights and identify and block non performing partners. We ensure custom tracking solutions to meet the client’s specific needs.
At Makclan, we launch, manage and scale affiliate marketing programs that drive sales and conversions through performance-based strategies. We help brands along every stage of the brand journey from launching an entirely new affiliate program to helping incrementally grow a brand’s established affiliate program.
Affiliate marketing today has transformed from traditional coupons, loyalty points, and paid blog content to now encompass new age social media influencers, business developers, and media partners. We work on streamlined workflows that make it easy to recruit, onboard and manage each partner on a single platform with common objective and deliverables. We have tools to access the performance metrics & actionable insights and identify and block non performing partners. We ensure custom tracking solutions to meet the client’s specific needs.
At Makclan, we launch, manage and scale affiliate marketing programs that drive sales and conversions through performance-based strategies. We help brands along every stage of the brand journey from launching an entirely new affiliate program to helping incrementally grow a brand’s established affiliate program.
Drive Immediate Sales - With a strong focus on recruitment and activation, many of our clients see sales within the first week of launching their affiliate program.
Build Brand Loyalty - We keep the brand in front of the shoppers because affiliate shoppers purchase 5% more frequently and spend an average of 24% more per order, driving 85% more revenue per shopper.
OUR AFFILIATE MARKETING PROCESS
- Application process
- Optimized auto responders
- Relevant creatives
- Activation processes
- Publisher communications
- Affiliate diversity
- Competitive analysis
- Publisher recruitment
- Publisher promotions
- Negotiate increased placements
- Negotiate for-performance media buys
- Weekly reporting
- Publisher communication
- Manage brand/ revenue balance
- Monitor and manage policy violations
- Reverse commissions for violating publishers
- New/ Repeat customers analysis
- Program & profitability optimization
We are notably different from other affiliate marketing companies due to a diversified service offering that is scalable and customizable to the client’s specific business needs. We help Client’s at every stage of their brand journey from launching a new program to helping to incrementally grow an established affiliate program. With specialization in cost per acquisition, mobile, and strategic media placements, our team can create, analyze, and maintain the right marketing mix to achieve the client’s goals.
Affiliate Opportunity Analysis: We deep dive into the client’s business to understand their offering, product or service, defined customers, geography of operations, competition and brand offering v/s expectations including KPIs.
Onboarding and Launch Prep: We determine which publishers we should work with to hit the agreed KPIs, and the optimal commissions to offer to grow sales sustainably.
Program Launch and Recruiting: Once our program is launched, we work our relationships with publishers to recruit them into your program and promote the business. Recruitment doesn’t stop at launch; we continuously look for new partnerships through our internal intelligence, network recruitment tools and third-party platforms.
Program Management and Growth Tactics: We continuously analyze performance, make adjustments where necessary, identify new opportunities for growth, and communicate with publishers to optimize performance.
The affiliate marketing approach employed by the experienced team at Makclan is a holistic and comprehensive solution. Get us on board as an expert affiliate marketing team to run with your marketing team side by side. Makclan can launch a new program or step in and revamp an existing program.
